Event Insight
powered by CIT Magazine Event Magazine

Good first impressions, engaging content and a seamless experience are just some of the necessary ingredients for a perfect live event.

In this webinar, our expert speakers will investigate how by taking some simple steps event organisers can amplify their delegates and sponsors’ event experience.

Plus, we will reveal the results of our exclusive survey into live event management and strategies.

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    Antje Derks Marcomms Group Global Social Media Manager, Brand Republic
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    Alison Williams Head of Events, L’Oréal
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    Timothy Sutter Senior Business Development – Event Management Software, Cvent

Across industries, engagement strategy is evolving to focus on creating personalised experiences for the consumer. The event sector is no exception, where organisers are seeking new ways to enhance the attendee experience. In particular, apps have emerged as a key innovation for generating tailored, interactive and even entertaining experiences.

Tune in to join the debate and discover:

  • How apps are changing the way consumers engage with the world around them
  • How to seamlessly integrate an app into your engagement strategy
  • Best practice for guaranteeing buy in
  • The ROI – a step-by-step look at the savings and added benefits
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    Alison Ledger Associate Editor, Event Magazine
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    Iain Edmondson Head of Major Events, London & Partners
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    Nicola Wedge Head of Events, Personal and Corporate Banking , Barclays Bank Plc
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    Nicholas Tinker Business Development Executive, Cvent's CrowdCompass

In a recent survey, 75% of respondents had no social strategy in place or a fuzzy one at best.* Don’t be like most people; tune into this live webinar – the 4th part of the Power Of Live Series: Social Media Focus.

An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.

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    Philip Smith Head of Content Solutions and Studio, Haymarket Brand Republic Group
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    Emma Dahl Marketing Communications Specialist, PeopleNet
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    Emily Vera Social Media Team Lead, Cvent
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    Gordon Rutherford Head of Marketing & e-Commerce, AXA

This webinar forms the 3rd part of the Power Of Live Series: Social Media Focus and will be providing vital tips on embedding the right strategy to capitalise on that most potent of combos – live event content fused with social media.

Based on an exclusive Event Magazine survey of over 550 event marketing professionals, conducted in association with Cvent, this webinar will look at how event marketers are currently using social to build attendance, enhance the event experience and increase its lifespan. Plus, the latest trends and some innovative ways to integrate social media into your events will be revealed.

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    Alex Whitson Director of Live and Digital Events, Haymarket Business Media
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    David Chalmers Senior Director of Marketing , Cvent
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    Vincent Boon Co-Founder & Chief Community Officer, Telefonica Standing On Giants

Discover Power of Live

As part of Event Insight, Power of Live is a dedicated knowledge hub for event professionals looking to get ahead of the digital curve. Visit Power of Live now to stay in the know with the latest event technology.

Powered by Cvent.

Event News

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Pernod Ricard's annual anti-drink driving campaign this year is an Absolut-branded surprise Uber karaoke ride home.

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Ahead of the Star Wars release, what brands can learn from 2017's blockbusters

Whether a high-brow indy flick with a broken, multi-layered narrative, or more low-brow "defeat evil" action thriller, you can't beat a cracking 90 minutes or so in the cinema being transported from your seat to another world, by a story. So, as the year draws to an end and we eagerly await Star Wars: The Last Jedi and the Christmas movie marathon, what can brands learn from this year's cinema highlights, asks PD3's Catherine Botibol.

Posted on 13 December 2017 | 10:05 am

C&IT News

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BCD M&E appoints VP of progressive operations in America

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Posted on 13 December 2017 | 9:18 am

In pictures: C&IT Incentives Retreat 2017

The C&IT Incentives Retreat took place from 11- 12 December at Chewton Glen hotel in Hampshire.

Posted on 13 December 2017 | 9:11 am

New managing director in EMEA for FreemanXP

Dina Green joins from Jack Morton Worldwide and will begin her new role in January.

Posted on 13 December 2017 | 9:08 am

Get Involved

Would you like to get involved with Event Insight?

You can view our media pack here.

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Danielle Chapman on +44 (0) 208 267 8010; or email her at danielle.chapman@haymarket.com.