Why Personalisation is the Key to Maximising Attendee Engagement

Live events remain a vitally important marketing channel for many organisations, and the evolution of technology is beginning to shake-up tired event formats.

However, new research conducted by Brand Republic for event technology company Cvent suggests that while apps are increasingly prevalent at conferences and events, relatively few organisers are using them to engage fully with delegates. Only a small proportion of events organisers have so far spotted the potential to move beyond using apps as online equivalents of printed show guides to making full use of the networking or location-based capabilities that give attendees a richer event experience.

The research was conducted among more than 200 events and marketing professionals working in a wide range of commercial environments - from small companies of fewer than 10 employees up to organisations with more than 1,000 workers. More than half of respondents are responsible for at least half a dozen events each year with more than 150 attendees.

Download to discover:

  • Why apps are more than just a replacement to paper programmes
  • How apps can create real ROI by introducing new revenue streams
  • What you must look for in an app provider – and what features ensure your event stands out

91% of event professionals have seen a positive ROI from implementing an event app.

Delegates now expect or even demand an interactive and tailored experience at the events they attend. This includes real-time updates, tools to arrange meetings or find exhibition stands, and an easy way to discover additional content on the topics that interest them.

Download now and discover:

  • How to guarantee attendee buy in and ensure smooth implementation
  • How an app not only cuts costs but eases the organisational process
  • How apps can innovatively add value for the attendee and event organiser
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Across industries, engagement strategy is evolving to focus on creating personalised experiences for the consumer. The event sector is no exception, where organisers are seeking new ways to enhance the attendee experience. In particular, apps have emerged as a key innovation for generating tailored, interactive and even entertaining experiences.

Tune in to join the debate and discover:

  • How apps are changing the way consumers engage with the world around them
  • How to seamlessly integrate an app into your engagement strategy
  • Best practice for guaranteeing buy in
  • The ROI – a step-by-step look at the savings and added benefits
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    Alison Ledger Associate Editor, Event Magazine
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    Iain Edmondson Head of Major Events, London & Partners
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    Nicola Wedge Head of Events, Personal and Corporate Banking , Barclays Bank Plc
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    Nicholas Tinker Business Development Executive, Cvent's CrowdCompass
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