Watch

The Power of Mobile is the second webinar in our new series of four, where we aim to uncover the secret to the four pillars of event success: audience, mobile, content and technology. In this instalment, we dive into everything mobile with tips and tricks on how to get your attendees to actually engage in mobile so it is a useful tool and not an added gimmick – and this goes for before, during and after the event.

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    Nicholas Tinker Business development manager, CrowdCompass by Cvent
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    Calum Di Lieto Editor, C&IT Magazine
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    Ewan Jamieson Social Media Manager, Ashfield Meetings & Events
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Event success is difficult to measure and event professionals often work separately to the rest of the marketing team. That’s why C&IT and Event Insight, in partnership with Cvent, invite you to join the webinar and learn how to integrate events into the marketing mix.

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    Susie Harwood C&IT Magazine
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    David Chalmers Senior Director of Marketing , Cvent
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    Joy Thomas Senior Manager, Group Events, Lloyds Banking Group
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    Paul Wright Events Manager, Hewlett Packard Enterprise
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Good first impressions, engaging content and a seamless experience are just some of the necessary ingredients for a perfect live event.

In this webinar, our expert speakers will investigate how by taking some simple steps event organisers can amplify their delegates and sponsors’ event experience.

Plus, we will reveal the results of our exclusive survey into live event management and strategies.

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    Antje Derks Marcomms Group Global Social Media Manager, Brand Republic
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    Alison Williams Head of Events, L’Oréal
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    Timothy Sutter Senior Business Development – Event Management Software, Cvent
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Across industries, engagement strategy is evolving to focus on creating personalised experiences for the consumer. The event sector is no exception, where organisers are seeking new ways to enhance the attendee experience. In particular, apps have emerged as a key innovation for generating tailored, interactive and even entertaining experiences.

Tune in to join the debate and discover:

  • How apps are changing the way consumers engage with the world around them
  • How to seamlessly integrate an app into your engagement strategy
  • Best practice for guaranteeing buy in
  • The ROI – a step-by-step look at the savings and added benefits
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    Alison Ledger Associate Editor, Event Magazine
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    Iain Edmondson Head of Major Events, London & Partners
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    Nicola Wedge Head of Events, Personal and Corporate Banking , Barclays Bank Plc
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    Nicholas Tinker Business Development Executive, Cvent's CrowdCompass
Watch

In a recent survey, 75% of respondents had no social strategy in place or a fuzzy one at best.* Don’t be like most people; tune into this live webinar – the 4th part of the Power Of Live Series: Social Media Focus.

An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.

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    Philip Smith Head of Content Solutions and Studio, Haymarket Brand Republic Group
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    Emma Dahl Marketing Communications Specialist, PeopleNet
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    Emily Vera Social Media Team Lead, Cvent
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    Gordon Rutherford Head of Marketing & e-Commerce, AXA
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This webinar forms the 3rd part of the Power Of Live Series: Social Media Focus and will be providing vital tips on embedding the right strategy to capitalise on that most potent of combos – live event content fused with social media.

Based on an exclusive Event Magazine survey of over 550 event marketing professionals, conducted in association with Cvent, this webinar will look at how event marketers are currently using social to build attendance, enhance the event experience and increase its lifespan. Plus, the latest trends and some innovative ways to integrate social media into your events will be revealed.

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    Alex Whitson Director of Live and Digital Events, Haymarket Business Media
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    David Chalmers Senior Director of Marketing , Cvent
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    Vincent Boon Co-Founder & Chief Community Officer, Telefonica Standing On Giants

Discover Power of Live

As part of Event Insight, Power of Live is a dedicated knowledge hub for event professionals looking to get ahead of the digital curve. Visit Power of Live now to stay in the know with the latest event technology.

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