The Power of... Mobile

The Power of... Mobile

The Power of Mobile is the second webinar in our new series of four, where we aim to uncover the secret to the four pillars of event success: audience, mobile, content and technology. In this instalment, we dive into everything mobile with tips and tricks on how to get your attendees to actually engage in mobile so it is a useful tool and not an added gimmick – and this goes for before, during and after the event.

Attendee engagement Event technology Event management

On the last instalment of The Power of Live, we talked about the attendees of today and their very short attention spans (just eight seconds!). We’re all guilty of spending too much time on our mobile phone – answering emails, checking social media or the news. We just can’t switch off. 

That’s why it’s so important to make mobile a core part of your event planning. You know your attendees will be checking their phones during the event (and frequently) so why not use mobile to enhance the event and overall attendee experience?

And, 90% of consumers’ time on mobile is spent in apps. Whether it’s social, gaming, messaging, or some form of productivity or information app, consumers are spending less-and-less time in their browsers.

The Power of Mobile is the second webinar in our new series of four, where we aim to uncover the secret to the four pillars of event success: audience, mobile, content and technology. In this instalment, we dive into everything mobile with tips and tricks on how to get your attendees to actually engage in mobile so it is a useful tool and not an added gimmick – and this goes for before, during and after the event.

Hear from corporate and agency-side leaders as we debate and tackle this key industry challenge and sign up below.

Source: Flurry Analytics

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Speakers

Nicholas Tinker Nicholas Tinker Business development manager CrowdCompass by Cvent
Calum  Di Lieto Calum Di Lieto Editor C&IT Magazine Moderator Bio
Ewan Jamieson Ewan Jamieson Social Media Manager Ashfield Meetings & Events Bio