Social Media and Live Events: A Winning Formula?

Intuitively, social media and events make a perfect match – they share a common purpose to create a dialogue, a buzz, and the exchange of ideas.

As part of The Power of Live series, Event Magazine, C&IT Magazine, and Brand Republic, in association with Cvent, conducted a survey of 576 event marketing professionals to discover how social strategies were integrated into the events they produced. The respondents came from a variety of backgrounds, including those who work on conferences (48%), fundraisers(10%), workshops (7%), and internal meets (7%), with 33% having worked on events for over 5,000 attendees.

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The Power of Technology is the final webinar in this series of four, where we aim to uncover the four pillars to event success: audience, mobile, content and technology. This final instalment brings it altogether, as we explore how to enhance events through technology, making it a core part of your event, before during and after.

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    Calum Di Lieto Editor, C&IT Magazine
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    Tim Sutter Sales executive, Cvent
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    Paul Denny Director, Rapiergroup
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Event success is difficult to measure and event professionals often work separately to the rest of the marketing team. That’s why C&IT and Event Insight, in partnership with Cvent, invite you to join the webinar and learn how to integrate events into the marketing mix.

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    Susie Harwood C&IT Magazine
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    David Chalmers Senior Director of Marketing , Cvent
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    Joy Thomas Senior Manager, Group Events, Lloyds Banking Group
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    Paul Wright Events Manager, Hewlett Packard Enterprise
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