The Power of... Content

The Power of... Content

In this instalment of The Power of Live, we’ll be looking at Content, with top tips and tricks on how to enhance content through technology and use it as a core part of your content programme.

Attendee engagement On-site experience Event technology

Long gone are the days of a stale hour-long slideshow on stage to a half-interested audience. Planners know this, and that’s why we’re always looking for new ways to engage audiences through content experiences tailored to their needs.

How can we tailor content to suit every audience, delivering a truly personalised and interactive experience?

The Power of Content is the third webinar in our new series of four, where we aim to uncover the four pillars to event success: audience, mobile, content and technology. In this instalment, we’ll be looking at Content, with top tips and tricks on how to enhance content through technology and use it as a core part of your content programme.

We’ll look at:

  • Creating content to be shared: what is going to get likes and retweets?

  • How to make content sessions interactive and reach audiences beyond those in auditorium through live streaming and other useful tools

  • What can planners do before the event, to shape content to audience needs?

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Speakers

Susie  Harwood Susie Harwood C&IT Magazine Moderator Bio
David  Chalmers David Chalmers Senior Director of Marketing Cvent Bio
Kate Wheble Kate Wheble Event manager (AVP), Event marketing Barclays
Luke Flett Luke Flett Global client relationship director Ashfield Meetings & Events Bio