Aligning events and marketing strategies for maximum success

Aligning events and marketing strategies for maximum success

Event success is difficult to measure and event professionals often work separately to the rest of the marketing team. That’s why C&IT and Event Insight, in partnership with Cvent, invite you to join the webinar and learn how to integrate events into the marketing mix.

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Marketing spend in live events is on the rise. Growth in this area has been recorded for 14 successive quarters (Bellwether Report) as businesses increasingly recognise the power of face-to-face. Live events are a powerful marketing weapon and meet many business objectives, creating human connections for brands and businesses.

But event success is difficult to measure and event professionals often work separately to the rest of the marketing team. That’s why C&IT and Event Insight, in partnership with Cvent, recently surveyed more than 100 marketers and event planners to understand better how events fit into the marketing mix. Are events a big priority and what does success look like?

We reveal the results in our exclusive webinar on Tuesday 23 May at 3pm. Hear from industry experts from both marketing and event backgrounds, who will offer practical takeaways to help you up your event marketing game.

We will look at how to move forward as an industry, using data more effectively, efficiently and collaboratively and how to align event strategies with other marketing activities for stronger, more measurable results.

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Speakers

Susie  Harwood Susie Harwood C&IT Magazine Moderator Bio
David  Chalmers David Chalmers Senior Director of Marketing Cvent Bio
Joy Thomas Joy Thomas Senior Manager, Group Events Lloyds Banking Group Bio
Paul Wright Paul Wright Events Manager Hewlett Packard Enterprise Bio
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