Event data – helpful or headache?

Explore how event planners from brands and event companies – including Barclays, BNP Paribas, Lloyds Banking Group, HP, Clarion Events and Rapiergroup – tackle challenges around event data.

Event technology

C&IT and Event Insight, in partnership with Cvent, recently gathered planners from brands and event companies – including Barclays, BNP Paribas, Lloyds Banking Group, HP, Clarion Events and Rapiergroup – to discuss their challenges around data and thoughts for the future.

We hosted a webinar to uncover the key findings and work on the solutions to your biggest questions.

As well as your most pressing questions, we covered:

  • How to leverage data to increase revenue opportunities and deliver greater ROI in 2017
  • Keeping ahead of the curve and provide sophisticated data collection, such as RFID tracking to enable real-time reporting and streamline registration processes
  • Moving towards an integrated, sophisticated CRM system
  • The importance of post-event reporting and data trends to look out for: from behaviours to preferences so you can manage and cross-compare leads from multiple events. Who are your most valuable leads? What content excelled and what event was most profitable?

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Speakers

Zoe Russ Zoe Russ Assistant Vice President, Events Barclays Investment Bank Bio
Susie  Harwood Susie Harwood C&IT Magazine Moderator Bio
Kevin Christensen Kevin Christensen Regional Sales Manager Cvent
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