Event Insight
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In a recent survey, 75% of respondents had no social strategy in place or a fuzzy one at best.* Don’t be like most people; tune into this live webinar – the 4th part of the Power Of Live Series: Social Media Focus.

An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.

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    Philip Smith Head of Content Solutions and Studio, Haymarket Brand Republic Group
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    Emma Dahl Marketing Communications Specialist, PeopleNet
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    Emily Vera Social Media Team Lead, Cvent
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    Gordon Rutherford Head of Marketing & e-Commerce, AXA
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This webinar forms the 3rd part of the Power Of Live Series: Social Media Focus and will be providing vital tips on embedding the right strategy to capitalise on that most potent of combos – live event content fused with social media.

Based on an exclusive Event Magazine survey of over 550 event marketing professionals, conducted in association with Cvent, this webinar will look at how event marketers are currently using social to build attendance, enhance the event experience and increase its lifespan. Plus, the latest trends and some innovative ways to integrate social media into your events will be revealed.

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    Alex Whitson Director of Live and Digital Events, Haymarket Business Media
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    David Chalmers Senior Director of Marketing , Cvent
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    Vincent Boon Co-Founder & Chief Community Officer, Telefonica Standing On Giants

Intuitively, social media and events make a perfect match – they share a common purpose to create a dialogue, a buzz, and the exchange of ideas.

As part of The Power of Live series, Event Magazine, C&IT Magazine, and Brand Republic, in association with Cvent, conducted a survey of 576 event marketing professionals to discover how social strategies were integrated into the events they produced. The respondents came from a variety of backgrounds, including those who work on conferences (48%), fundraisers(10%), workshops (7%), and internal meets (7%), with 33% having worked on events for over 5,000 attendees.

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