Event Insight
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With customer reviews becoming an increasingly important measure of event success, the pressure is on event professionals to deliver amazing results. The emphasis on standing out from the crowd to attract new customers, whilst also maintaining repeat business and reacting to new demands year after year, is no mean feat for event planners. So, how do you create the perfect customer experience that sets you apart from competing events?

91% of event professionals have seen a positive ROI from implementing an event app.

Delegates now expect or even demand an interactive and tailored experience at the events they attend. This includes real-time updates, tools to arrange meetings or find exhibition stands, and an easy way to discover additional content on the topics that interest them.

Download now and discover:

  • How to guarantee attendee buy in and ensure smooth implementation
  • How an app not only cuts costs but eases the organisational process
  • How apps can innovatively add value for the attendee and event organiser
Here at Event, C&IT and Brand Republic, in partnership with Mediabase Direct, we have compiled a step-by-step guide looking at how you can ensure your data is clean and up to date.

Download this report now to discover:

  • How you can find new opportunities through accurate data
  • Best practice when it come to data acquisition
  • Key strategies to keep your data clean

Intuitively, social media and events make a perfect match – they share a common purpose to create a dialogue, a buzz, and the exchange of ideas.

As part of The Power of Live series, Event Magazine, C&IT Magazine, and Brand Republic, in association with Cvent, conducted a survey of 576 event marketing professionals to discover how social strategies were integrated into the events they produced. The respondents came from a variety of backgrounds, including those who work on conferences (48%), fundraisers(10%), workshops (7%), and internal meets (7%), with 33% having worked on events for over 5,000 attendees.

This eBook will show you why mobile hasbecome so personally intertwined with ourdaily lives, and why that’s important for yourmeetings, conferences, and events. We’llcover how mobile apps are changing eventexpectations and experiences, along withwhat to look for in your own event app.

Chapters include:

  • Mobile is everywhere and more personal than ever
  • Create personalised experiences for attendees
  • Build your event’s image
  • More bang for your buck
  • Make it better each time
  • Protect personal information
  • What you can take away and apply

Live events remain a vitally important marketing channel for many organisations, and the evolution of technology is beginning to shake-up tired event formats.

However, new research conducted by Brand Republic for event technology company Cvent suggests that while apps are increasingly prevalent at conferences and events, relatively few organisers are using them to engage fully with delegates.

Download to discover:

  • Why apps are more than just a replacement to paper programmes
  • How apps can create real ROI by introducing new revenue streams
  • What you must look for in an app provider – and what features ensure your event stands out
There is more concern about the rapid decay of our environment today than ever before. As individuals,we have a responsibility to respond to these concerns,and there is no better place to start that in the hospitality industry.

Are you considering building your own online registration system instead of purchasing Cvent?

Below are some key points to consider based on years of experience developing a world class online event registration system.

Build budgets based on fixed costs, variable costs per delegate or a combination. Cvent’s budget tool alleviates the pains of tracking funds, recalculating variable costs and monitoring budget room by automatically accounting for the variety of event data affecting the budget.
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Discover Power of Live

As part of Event Insight, Power of Live is a dedicated knowledge hub for event professionals looking to get ahead of the digital curve. Visit Power of Live now to stay in the know with the latest event technology.

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Event News

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Pernod Ricard's annual anti-drink driving campaign this year is an Absolut-branded surprise Uber karaoke ride home.

Posted on 13 December 2017 | 10:07 am

Ahead of the Star Wars release, what brands can learn from 2017's blockbusters

Whether a high-brow indy flick with a broken, multi-layered narrative, or more low-brow "defeat evil" action thriller, you can't beat a cracking 90 minutes or so in the cinema being transported from your seat to another world, by a story. So, as the year draws to an end and we eagerly await Star Wars: The Last Jedi and the Christmas movie marathon, what can brands learn from this year's cinema highlights, asks PD3's Catherine Botibol.

Posted on 13 December 2017 | 10:05 am

C&IT News

Latest from C&IT magazine

BCD M&E appoints VP of progressive operations in America

BCD Meetings & Events has appointed Carolyn Maloney as VP of progressive operations in its United States office.

Posted on 13 December 2017 | 9:18 am

In pictures: C&IT Incentives Retreat 2017

The C&IT Incentives Retreat took place from 11- 12 December at Chewton Glen hotel in Hampshire.

Posted on 13 December 2017 | 9:11 am

New managing director in EMEA for FreemanXP

Dina Green joins from Jack Morton Worldwide and will begin her new role in January.

Posted on 13 December 2017 | 9:08 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Danielle Chapman on +44 (0) 208 267 8010; or email her at danielle.chapman@haymarket.com.