Event Insight
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Amplifying experiential – Turn audiences into advocates through the power of live experience

Customer experience will overtake price and product as the key brand differentiation by 2020, according to a Walker study. Marketers and event professionals know that it’s becoming less about the product and more about the experience they can offer. But how do you create moments worth sharing before, during and after the event? 

This Event white paper, brought to you in partnership with Verve, the Live Agency, will get to the heart of the live experience. Strong social media strategies, live social broadcasting and the use of VR and AR can heighten your events and live experiences. This report features case studies and an in depth look at the latest industry trends so brands can build deeper, more meaningful relationships with customers.


The Power of Mobile is the second webinar in our new series of four, where we aim to uncover the secret to the four pillars of event success: audience, mobile, content and technology. In this instalment, we dive into everything mobile with tips and tricks on how to get your attendees to actually engage in mobile so it is a useful tool and not an added gimmick – and this goes for before, during and after the event.

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    Nicholas Tinker Business development manager, CrowdCompass by Cvent
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    Calum Di Lieto Editor, C&IT Magazine
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    Ewan Jamieson Social Media Manager, Ashfield Meetings & Events