Event Insight
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Amplifying experiential – Turn audiences into advocates through the power of live experience

Customer experience will overtake price and product as the key brand differentiation by 2020, according to a Walker study. Marketers and event professionals know that it’s becoming less about the product and more about the experience they can offer. But how do you create moments worth sharing before, during and after the event? 

This Event white paper, brought to you in partnership with Verve, the Live Agency, will get to the heart of the live experience. Strong social media strategies, live social broadcasting and the use of VR and AR can heighten your events and live experiences. This report features case studies and an in depth look at the latest industry trends so brands can build deeper, more meaningful relationships with customers.

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Event success is difficult to measure and event professionals often work separately to the rest of the marketing team. That’s why C&IT and Event Insight, in partnership with Cvent, invite you to join the webinar and learn how to integrate events into the marketing mix.

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    Susie Harwood C&IT Magazine
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    David Chalmers Senior Director of Marketing , Cvent
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    Joy Thomas Senior Manager, Group Events, Lloyds Banking Group
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    Paul Wright Events Manager, Hewlett Packard Enterprise
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